Diagnose
Identify the surface, condition, risk, and finish already in place.
30+ years of professional painting knowledge
Paint it right
the first time.
A contractor-built system that helps homeowners plan, prep, paint, inspect, and fix mistakes—without guessing.
Free · Takes about 2 minutes · Result appears immediately
$49
Founding member priceRegular price: $97
II
Second-generation painterProcess earned through real jobs
01
One complete systemPlan → prep → paint → inspect
The real problem
Painting is easy.
Knowing what comes first isn’t.
Most DIY paint failures happen before the roller touches the wall. The surface was misread. The wrong primer was bought. A moisture problem got covered. Prep was skipped because the can said “paint and primer.”
Prime Theory DIY gives you the professional decision process around the painting—not another pile of disconnected tips.
Plan
Build the right shopping list, quantity, order of work, and schedule.
Execute
Prep, cut, roll, coat, inspect, and correct in the right sequence.
Start before you spend
Is your project really a DIY job?
Answer six plain questions. You’ll get a green, yellow, or red risk result—and the reason behind it.
Inside the system
A professional process.
Broken into clear steps.
Short lessons, decision guides, calculators, checklists, and troubleshooting help built for a real homeowner project—not a trade school classroom.
Should you DIY it?
Project difficulty, safety stop signs, lead, moisture, access, and when to call a professional.
Plan the job
Measure accurately, calculate paint, stage the room, protect surfaces, and build a realistic schedule.
Diagnose the surface
Identify sheen, adhesion trouble, stains, failed patches, new drywall, and caulk failure.
Choose tools + coatings
Select the right primer, sheen, brush, roller nap, protection, and dust-control setup.
Prep without shortcuts
Clean, repair, sand, caulk, spot-prime, mask, remove dust, and inspect before paint.
Paint walls correctly
Load the roller, cut in, keep a wet edge, avoid lap marks, and respect recoat times.
Ceilings, trim + doors
Use the correct sequence and tools while preventing flashing, runs, and rough finishes.
Troubleshoot + inspect
Find the cause of peeling, patchiness, bad touch-ups, runs, flashing, and uneven sheen.
YOUR TOOLBOX
- 15–20 short video lessons
- Master DIY guide
- Paint quantity calculator
- Product + tool selector
- 7 jobsite checklists
- Troubleshooting library
Information vs. a system
“Can’t I just watch YouTube?”
Yes—and YouTube is useful. But it answers the video you searched for, not the question you didn’t know to ask.
What you needFree videosPrime Theory DIY
Correct order from start to finishHit or missIncluded
Surface diagnosis before buyingScatteredStep-by-step
Project-specific risk stop signsRarelyBuilt in
Shopping list + quantity planningSeparate searchesOne workflow
Troubleshooting when it goes wrongSearch againOrganized by symptom
First 25 members
Founder access
Get the complete DIY Interior Painting System at the early-access price. In return, I want honest feedback about what was clear, what was missing, and where your project got stuck.
- Complete interior painting system
- All core guides, calculators, and checklists
- Future updates to this interior system
- Founder price locked at $49
FOUNDING MEMBER
$49
One-time paymentRegular price after founder launch: $97Plain truth: This is front-loaded work with automated delivery—not magic passive income and not a promise of flawless results. It is a real process built from real trade experience.
Straight answers
Before you buy.
YouTube can show you a technique. It rarely diagnoses your exact surface, puts the steps in the right order, or tells you when the job should stop. This system is the process around the videos.
Yes. It is designed for a homeowner painting a normal room or occupied interior. The risk check identifies projects that are too complex or unsafe for a beginner.
Founder access covers the DIY Interior Painting System and its updates. Separate future systems—such as cabinets, exteriors, decks, and spraying—may be sold separately.
No honest course can guarantee every person, surface, or result. It gives you a contractor-built process designed to prevent common failures and help you make better decisions.
The course is self-guided. A separate Custom Project Blueprint will be offered for homeowners who want photo- and measurement-based recommendations without unlimited phone support.
Don’t guess your way through it